EABL Partners with Sauti Sol to Promote Chrome Vodka, a New Spirit...

EABL Partners with Sauti Sol to Promote Chrome Vodka, a New Spirit Brand


East Africa Breweries Limited signed a partnership with music band Sauti Sol that will see the group promote one of their spirit drink. The music band will promote Chrome Vodka at EABL sponsored performances in Kisumu, Eldoret, Nakuru, Mombasa and Machakos this year.

The ‘Live and Die in Afrika’ boy band group will be the brand ambassadors who will drive its “Dream big, be bigger” #Shineon campaign while the brand becomes the official sponsor of Sauti Sol’s upcoming Live and Die in Afrika National tour in the above cities.

The #Shineon campaign with Chrome Vodka is about standing out from the crowd but doing so with style. It’s about getting to do that which your heart desires now and achieving all you can while you live in the moment.

‘Live and Die in Afrika’ was added in BBC Africa’s top 10 tracks of 2015 and Okay Africa’s top 15 albums of 2015. Sauti Sol were also listed as Billboard Africa’s Most Promising Group, The Standard Newspaper’s 2016 Agenda Setters and Drum Magazine Africa’s Movers & Shakers. The band will now join DJ Kalonge who was unveiled as a brand ambassador of Chrome Vodka in March 2015.

Speaking at the event, Anne Joy Muhoro, EABL Marketing manager said the deal would help drive its market campaign to increase the brand’s uptake and to promote the local industries.
Marek Fuchs, Sauti Sol Managing Director was also in attendance and gave a speech saying that “Sauti Sol is Kenya’s pride in the music industry, young men who have a vision that they are successfully bringing to life. They have managed to build a strong brand in both local and international markets,”
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