Vivo Energy Kenya which operates as Shell petrol stations in Kenya and headed by Polycarp Igathe has embarked on an easy campaign, by using s3x appeal to attract customers.
This is as a result of hiring based on patronage and not merit, as Kenya has brains who can develop an excellent marketing campaign.
For many, they referred to such kind of marketing as mediocre or cheap campaign. Many Kenyan companies are now for the shameless self-promoters and @ss-kissers.
This comes barely a day after Coca-cola was forced to pull down its advert in Kenya. The Film Classification board CEO Ezekiel Mutua said that the advert airing in Kenya does not respect the Kenyan family values.